← Writing

2025 · 3 min read

Designers should build their own products.

Notbecauseyouneedtobecomeadeveloper.BecausedesigninginFigmaisnothinglikebuildingactualproducts.

Andthegapbetweenthetwoiswheremostofusstayaverage.

Here'swhatImean:

Whenyou'reinFigma,yourvisionislimitedtothatcanvas.Youdesignthehappypath.Afewerrorstatesifyou'rebeingthorough.Youtrytothinkofedgecases,documenteverything,andfeelprettygoodaboutit.

Thenyouactuallystartbuilding.

Andsomethingunlocksinyourbrain.

Suddenly,you'rethefirstuserofyourproduct.You'reclickingthroughflows,testingeveryinteraction.Andthat'swhenyouseeit.

“Wait,thisshouldn’tworklikethis.”

“Auserwouldn’tactuallydothishere.”

“ThisflowIdesignedmakesnosenseinreality.”

Thingsthatseemedlogicalonacanvasfeelclunkywhenyou'reactuallyusingthem.Thatbeautiful5-stepflow?Exhaustingwhenyougothroughitforthe10thtime.

Youstartthinkinglikeauser,notadesigner.

You'renolongerjustmakingthingslookgood.You'remakingthingsworkintherealworld.Youcatchyourselfsimplifyingflowsyouwould'vekeptcomplexinFigma.Youremovesteps.Youquestioneveryclick.

Becausenowyou'rebuildingit.Andyou'reusingit.Andyoufeelthefriction.

That'sthesuperpower.

Yourthinkingexpandsbeyondthescreen.Youstartcaringaboutthingsthatdon’tevenshowupindesigns,howitflows,andwhetheritactuallymakessense.

Youshiftfromscreendesigntoproductthinking.

TheAIdevtoolsmadethispossibleforallofus.Youdon'tneedtobeagreatcoder.Youcanvibe-codeyourwaythroughit.Thepointisn'tperfectcode.

Thepointisgettingatasteoftherealworld.

Onceyoubuildsomethinganythingyoudesigndifferently.Better.

Tryit.Buildsomethingsmallthismonth.You'llseewhatImean.

Originally on LinkedIn