Taimoor Nasir
Product Design Lead · Dubai, UAE (Golden Visa holder)
Summary
Product design lead, 8+ years, most of it in early-stage startups taking products from 0 to 1: a neobank built from scratch, government AI at national scale, Revolut’s LLM platform. Now I lead design engineering at Betr.ai, a US startup, shipping one product natively across macOS, Windows, iOS, and the web. I work end to end, from user interviews to production code in TypeScript and SwiftUI, and I’ve launched six products of my own, three of them native apps. Based in Dubai, on US hours by default, still learning the fastest way I know: ship it, watch it break, fix it.
Experience
Design Engineer Manager — Betr.ai· Remote · US
Jan 2026 — ongoingChrome ExtensionmacOS AppWindows AppiOS & AndroidDesign System
- Lead design engineering for a collective knowledge platform where people document real journeys (what they chose, where they bought it, what went wrong) so the next person facing the same decision learns from lived experience instead of a generic AI answer.
- Shipped the product across four surfaces: Chrome extension, macOS and Windows desktop apps, and mobile. Took each from first sketch to production code.
- Ship at early-startup pace: multiple features a week moving from design into production across all surfaces.
- Designed and built the macOS and Windows desktop apps, holding one interaction model across both while respecting each platform’s native conventions.
- Built the Chrome extension end-to-end: the capture surface where people document decisions while they research.
- Own the shared design system across extension, desktop, mobile, and web so the experience holds as surfaces multiply.
- Work hands-on in the codebase (TypeScript, React) alongside engineers, moving from design to shipped UI without a handoff gap.
Product Design Manager — ExpressVPN· Under NDA
Sep 2025 — Dec 2025ExpressVPN AppExpressCheckoutPIA VPNZenmate VPNDesktop App
- Redesigned localized checkout flows, increasing conversion rates by 6% across key markets.
- Designed a new app paywall and introduced weekly subscriptions, a lower-friction entry tier that became a steady driver of subscriber growth.
- Led the launch of the redesigned desktop app, improving information architecture and usability.
- Partnered with Growth, Marketing, and CRO teams to rebuild low-performing pages and lift conversions.
- Managed a cross-functional team of 5 designers, 2 CRO specialists, and 6 developers.
- Implemented user retention strategies to reduce early churn and improve subscriber lifetime value.
Lead Product Designer — Revolut
Jan 2025 — Sep 2025LLM Ops PlatformLLM PlaygroundModel Tracing / AuditingData Labelling StudioRelease PlatformCustomer Support Platform
- Designed Revolut's internal LLM-Ops platform, cutting model debugging time by 40% and boosting deployment speed by 25%.
- Created a unified model tracing system with session logs & traces, improving visibility into model behavior and cutting issue resolution time by 30%.
- Enhanced KYC flows with AI, cutting onboarding time by 20% while meeting regulatory standards, and introduced Selfie 3.0.
- Created modal fallback workflows, minimizing drop-offs during LLM failures.
- Developed online evaluation tools, shortening model testing cycles by 35%.
- Designed the Agentic Platform to enable multi-step reasoning and broader automation coverage.
- Launched the LLM Playground for rapid experimentation, speeding up prototyping and adoption across teams.
- Partnered with product managers, engineers, and researchers to align ML-tooling design with business goals, ensuring scalable and compliant solutions.
Founding Product Designer — AI71
May 2024 — Jan 2025Khwarizmi · AI fintechMira · Customer support AI
- AI-driven customer support: led end-to-end design for an AI-powered customer support solution, boosting user adoption by 20% in government sectors.
- Automated organization management: built an intuitive interface for Mira that replaced manual, code-based entries and cut organization onboarding time by 75%.
- Onsite user research: ran immersive research at Reem Hospital and Axiom Centers to uncover key workflow challenges, informing targeted usability enhancements.
- Enhanced knowledge-base systems: optimized design components to improve model prediction accuracy by 4× and decrease user time-to-value by 3×.
- Strategic cross-functional collaboration: aligned design strategy with business goals across product, engineering, and stakeholders for seamless, scalable integration.
Founding Product Designer (E-commerce, SaaS) — Remarketed
Jan 2023 — Jul 2024Remarketed.nlKabelmixBuybackQashflowSwap (DASS)Repair PortalDesign SystemTrade-in Module
- Redesigned the e-commerce platform to improve retention and reduce cart abandonment by 15%.
- Developed a robust design system that streamlined workflows for design and development teams, ensuring scalability.
- Implemented A/B testing and iterative refinements, which boosted conversion rates by 30%.
- Led the creation of a BuyBack solution and device-as-a-service platform to optimize re-commerce transactions.
Founding Product Designer (Fintech) — TranxPay
Feb 2022 — Apr 2023WalletsFund TransferFintech EcosystemCheque DraftPayment LinksCard Issuing
- Designed an AI-powered neobanking app featuring KYC, financial insights, and QR-enabled payments, improving user onboarding by 40%.
- Created detailed user flows and wireframes for core fintech transactions, streamlining financial operations.
- Built cash in/out, bill pay, bill split, QR payments, card issuing & freezing, savings accounts, and financial-literacy tools.
- Executed comprehensive user research and usability tests, ensuring a frictionless, data-informed payment experience.
- Enhanced financial-literacy tools that led to a 25% increase in user engagement.
- Led and mentored a team of 3 designers, fostering a collaborative, growth-oriented environment with developers.
Founding Product Designer (E-commerce) — Desertcart
Mar 2021 — Jan 2023DC Mobile AppPRO MembershipDC WebsiteBox ShippingInventory Management
- Spearheaded a UX/UI redesign that increased conversion rates from 1.4% to 6.3% and reduced bounce rates from 70% to 45%.
- Led the design of the PRO Membership feature, decreasing cart abandonment by 20% through an optimized checkout.
- Launched the “Get from Anywhere” service, expanding global reach and significantly boosting acquisition.
- Developed an intuitive box-shipping solution that improved logistics efficiency and order volume.
- Used Google Analytics, Hotjar, and Crazy Egg for comprehensive insights and data-informed improvements.
- Organized information architecture for 700+ categories with a three-tier structure for enhanced usability.
Independent Products
Designed, built, and shipped solo, from first sketch to production code.
PorrterNative macOS app
Menu-bar app that tracks every local dev server, built in Swift and SwiftUI. Signed, notarized, auto-updating.
porrter.comBookerNative macOS app
AI bookmarking and inspiration shelf for the Mac. On-device intelligence on Apple Silicon, imports from every browser. Built in SwiftUI.
RasidNative iOS app
Subscription and bill tracker for the UAE, built in SwiftUI. 140+ TestFlight testers.
rasid.appBrickWeb app
Client management for freelancers: CRM, proposals, and invoicing in one place.
trybrick.appSkills
End-to-End Product Design
problem framing · user interviews · user scenarios · wireframing · prototyping · interaction design · high-fidelity UI
Platform-Native Design
macOS · iOS · Windows · Apple HIG · Liquid Glass · menu bar & system surfaces
Design Engineering
TypeScript & React · Swift & SwiftUI · motion & interaction · production UI code
Research & Testing
usability testing · A/B testing · onsite field research · data analytics · competitive analysis
Design Systems & Strategy
scalable UI components · style guides · accessibility · iterative design
Collaboration & Leadership
cross-functional teamwork · stakeholder engagement · team mentoring
Education
Bachelor of Computer Science — ITU (Information Technology University)
2016 — 2020
Certifications
Google Analytics Qualification · UX Foundations: Research · IBM: Enterprise Design Thinking · Learning Cultural Strategy for Design