Taimoor Nasir
Product Design Lead · Dubai, UAE
taimoornasir1014@gmail.com+971 56 366 3761linkedin.com/in/taimoor-nasir
Summary
Product design lead with 8+ years across SaaS, fintech, e-commerce, and AI-native products. I lead design engineering at Betr.ai, and have managed cross-functional teams of designers, engineers, and ML researchers at ExpressVPN, Revolut, and AI71. I work as comfortably in the codebase as in Figma — shipping browser extensions, desktop and mobile apps, and four products of my own.
Experience
Design Engineer Manager — Betr.ai· Remote · US
Jan 2026 — ongoingChrome ExtensionmacOS AppWindows AppiOS & AndroidDesign System
- Lead design engineering for a collective knowledge platform where people document real journeys — what they chose, where they bought it, what went wrong — so the next person facing the same decision learns from lived experience instead of a generic AI answer.
- Shipped the product across four surfaces — Chrome extension, macOS and Windows desktop apps, and mobile — taking each from design through to production code.
- Designed and built the macOS and Windows desktop apps, holding one interaction model across both while respecting each platform’s native conventions.
- Built the Chrome extension end-to-end — the capture surface where people document decisions while they research.
- Own the shared design system across extension, desktop, mobile, and web so the experience holds as surfaces multiply.
- Work hands-on in the codebase alongside engineers, moving from design to shipped UI without a handoff gap.
Product Design Manager — ExpressVPN· Under NDA
Sep 2025 — Dec 2025ExpressVPN AppExpressCheckoutPIA VPNZenmate VPNDesktop App
- Redesigned localized checkout flows, increasing conversion rates by 6% across key markets.
- Designed a new app paywall and introduced weekly subscriptions, driving 20K new users per month.
- Led the launch of the redesigned desktop app, improving information architecture and usability.
- Partnered with Growth, Marketing, and CRO teams to rebuild low-performing pages and lift conversions.
- Managed a cross-functional team of 5 designers, 2 CRO specialists, and 6 developers.
- Implemented user retention strategies to reduce early churn and improve subscriber lifetime value.
Product Designer — Revolut
Jan 2025 — Sep 2025LLM Ops PlatformLLM PlaygroundModel Tracing / AuditingData Labelling StudioRelease PlatformCustomer Support Platform
- Designed Revolut's internal LLM-Ops platform, cutting model debugging time by 40% and boosting deployment speed by 25%.
- Created a unified model tracing system with session logs & traces, improving visibility into model behavior and cutting issue resolution time by 30%.
- Enhanced KYC flows with AI, cutting onboarding time by 20% while meeting regulatory standards, and introduced Selfie 3.0.
- Created modal fallback workflows, minimizing drop-offs during LLM failures.
- Developed online evaluation tools, shortening model testing cycles by 35%.
- Designed the Agentic Platform to enable multi-step reasoning and broader automation coverage.
- Launched the LLM Playground for rapid experimentation, speeding up prototyping and adoption across teams.
- Partnered with product managers, engineers, and researchers to align ML-tooling design with business goals, ensuring scalable and compliant solutions.
Senior Product Designer — AI71
May 2024 — Jan 2025Khwarizmi — AI fintechMira — Customer support AI
- AI-driven customer support: led end-to-end design for an AI-powered customer support solution, boosting user adoption by 20% in government sectors.
- Automated organization management: built an intuitive interface for Mira that replaced manual, code-based entries — reducing organization onboarding time by 75%.
- Onsite user research: ran immersive research at Reem Hospital and Axiom Centers to uncover key workflow challenges, informing targeted usability enhancements.
- Enhanced knowledge-base systems: optimized design components to improve model prediction accuracy by 4× and decrease user time-to-value by 3×.
- Strategic cross-functional collaboration: aligned design strategy with business goals across product, engineering, and stakeholders for seamless, scalable integration.
Senior Product Designer (E-commerce, SaaS) — Remarketed
Jan 2023 — Jul 2024Remarketed.nlKabelmixBuybackQashflowSwap (DASS)Repair PortalDesign SystemTrade-in Module
- Redesigned the e-commerce platform to improve retention and reduce cart abandonment by 15%.
- Developed a robust design system that streamlined workflows for design and development teams, ensuring scalability.
- Implemented A/B testing and iterative refinements, which boosted conversion rates by 30%.
- Led the creation of a BuyBack solution and device-as-a-service platform to optimize re-commerce transactions.
Senior Product Designer (Fintech) — TranxPay
Feb 2022 — Apr 2023WalletsFund TransferFintech EcosystemCheque DraftPayment LinksCard Issuing
- Designed an AI-powered neobanking app featuring KYC, financial insights, and QR-enabled payments, improving user onboarding by 40%.
- Created detailed user flows and wireframes for core fintech transactions, streamlining financial operations.
- Built cash in/out, bill pay, bill split, QR payments, card issuing & freezing, savings accounts, and financial-literacy tools.
- Executed comprehensive user research and usability tests, ensuring a frictionless, data-informed payment experience.
- Enhanced financial-literacy tools that led to a 25% increase in user engagement.
- Led and mentored a team of 3 designers, fostering a collaborative, growth-oriented environment with developers.
UI/UX Designer (E-commerce) — Desertcart
Mar 2021 — Jan 2023DC Mobile AppPRO MembershipDC WebsiteBox ShippingInventory Management
- Spearheaded a UX/UI redesign that increased conversion rates from 1.4% to 6.3% and reduced bounce rates from 70% to 45%.
- Led the design of the PRO Membership feature, decreasing cart abandonment by 20% through an optimized checkout.
- Launched the “Get from Anywhere” service, expanding global reach and significantly boosting acquisition.
- Developed an intuitive box-shipping solution that improved logistics efficiency and order volume.
- Used Google Analytics, Hotjar, and Crazy Egg for comprehensive insights and data-informed improvements.
- Organized information architecture for 700+ categories with a three-tier structure for enhanced usability.
Skills
User Experience & UI Design
wireframing · prototyping · interaction design · high-fidelity visuals
Research & Testing
usability testing · A/B testing · heuristic evaluation · data analytics · user research · competitive analysis · personas · user flows
Design Systems & Strategy
scalable UI components · style guides · accessibility · iterative design
Collaboration & Leadership
cross-functional teamwork · stakeholder engagement · team mentoring
Presentation
PowerPoint · pitch decks
Education
Bachelor of Computer Science — ITU (Information Technology University)
2016 — 2020
Certifications
- Google Analytics Qualification
- UX Foundations: Research
- IBM: Enterprise Design Thinking
- Learning Cultural Strategy for Design